OAMC SS22 CAMPAIGN FILM | ORIGINAL ARTIFACTS MADE CURRENT
LANZAROTE CANARY ISLANDS
OAMC RE:WORK FILM | ORIGINAL ARTIFACTS MADE CURRENT
SS22
The concept behind Re:Work is to reuse existing garments by incorporating them into new design ideas. The premise is to elevate garments that are otherwise discarded or no longer aesthetically relevant, to make something new and interesting, and to explore the design of the pieces that have informed our method of creation. Most importantly, however, Re:Work’s upcycled approach helps to minimise the need for new materials by utilising garments, fabrics, trims, and other materials that already exist.
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The first Re:Work collection is strongly influenced by military design. Present is the ubiquitous OAMC approach to American field jacket liners, but while overdye is employed, the pieces are reshaped and new silhouettes are created, with added pocketing, hardware and closures, as well as removable hoods. Garments and fabrics from the US, Czech Republic, and Italy are all featured.
OAMC SS21 FILM CAMPAIGN
open about momentous change
with keith charles
shot on 35 mm fujifilm in new york
ss21 context
https://www.oamc.com/en/IT/ss21/context
ss21 lookbook film
https://www.oamc.com/en/IT/ss21/film